🌟 Acquisition Opportunity: Expanding Women's Athleisure Brand with Strong Brand Loyalty & Growth Potential

Hey,

We are excited to present a unique acquisition opportunity for a rapidly expanding, 5-year-old women’s athleisure brand that has demonstrated impressive growth and strong brand loyalty. This thriving eCommerce business, founded in 2020, specializes in high-quality, figure-enhancing athleisure wear, including leggings, shorts, tops, sets, and fitness gear, complemented by a proprietary fitness program designed in collaboration with professional trainers and nutritionists.

Listing # 245 - https://ecomswap.io/listing_details/245

Business Overview

This brand has achieved remarkable success, with a total revenue of € 2.67M and a net profit of € 530K over the last 12 months. The business is headquartered in Hong Kong and caters to a global market. Its diverse product range, which includes over 300 SKUs across 25 to 30 product categories, is complemented by a strong digital presence through Meta and Google Ads campaigns. The business has established a loyal customer base, reinforced by a repeat customer rate of 30%, and continues to experience robust year-over-year growth, achieving a 275% growth from 2022 to 2023.

Untapped Potential

The brand has significant growth potential, with opportunities to expand through various avenues:

• New Product Lines: Introduction of complementary products such as fitness gear, supplements, or subscription-based services.

• Geographical Expansion: Targeting high-potential markets in Asia and South America.

• Sales Channels: Exploring additional platforms such as Amazon, Otto, and eBay, as well as expanding into offline retail.

By pursuing these avenues, the business could further solidify its position in the market and attract a wider customer base.

Why This Business Stands Out

✅ Impressive Revenue Growth: € 2,673,963 in revenue and € 530,810 in profit with significant year-over-year growth.

✅ Strong Brand Loyalty: With over 500,000 email subscribers and a repeat customer rate of 30%, this brand has established a dedicated following.

✅ Diverse Product Range: Over 300 SKUs across 25 to 30 categories, offering a comprehensive selection of athleisure wear and fitness products.

✅ Hands-Off Operations: The business benefits from a well-structured team, covering operations, customer service, and fulfillment, allowing the owner to focus on strategic growth.

✅ Proven Demand: High customer satisfaction and consistent sales growth, with opportunities to expand both product offerings and geographical reach.

Post-Sale Support

To ensure a smooth transition, the current owner is offering one month of comprehensive support, including assistance with operations, media buying strategies, and further growth initiatives.

This is an exciting opportunity for a buyer looking to scale an established eCommerce brand with a solid foundation, a loyal customer base, and ample growth prospects. If you’re interested in exploring this acquisition further, please feel free to reach out.

Best regards,

Ecomswap Team